How to Grow Your Business Instagram Account

10 Proven Ways To Grow Your Instagram Business Account


Instagram has become a social media hub of digital commerce and creativity, where businesses and individuals alike can connect with millions of users from all over the world. With over 1 billion active users, Instagram is a prime location for you to grow your Instagram business account by showcasing products, services, and creativity to a vast and diverse audience through an Instagram story, post, or reel.

But with so many businesses vying for attention in everybody's Instagram feed, how can you ensure your Instagram business account stands out and grows in reach and visibility?

To answer this question, we have compiled a comprehensive guide on the top 10 proven ways to grow your Instagram business account. From defining your target audience to avoiding the pitfalls of the shadow-ban, this Instagram tips guide is your one-stop-shop for all things Instagram growth.

Define Your Target Audience

The foundation of any successful marketing and Instagram strategy is a deep understanding of your target audience. Who are they? What are their interests? Where do they spend their time online? Answering these questions will help you create content that resonates with your audience and increases engagement. 

For example, if your target audience is fitness enthusiasts, you may want to create and share workout tutorials, healthy meal recipes, and inspiring motivational quotes to grow your Instagram business account with those who are interested in that type of content.

All while using a relevant hashtag or two... and throw in a branded hashtag while you're at it!

Post Consistently

Regular and consistent posting is essential for growing your Instagram account. Consistency helps you build a strong following and keep your audience engaged. Aim to post at least once a day, and keep your content fresh and relevant. Additionally, you can use Instagram's scheduling tools to plan and post your content in advance, so you don't have to worry about finding time to post each day.

Use Hashtags

Hashtags are one of the most powerful tools for reaching new audiences on Instagram. By using relevant hashtags in your posts, you can increase visibility and attract new followers. Try to use a mix of popular and niche-specific hashtags, and experiment with different combinations to find what works best for your brand.

Engage with Your Audience

Engagement is key to growing your Instagram account. Responding to comments and messages, liking and commenting on other users' posts, and participating in community events are just a few of the ways you can increase engagement with your audience. Engagement helps you build relationships with your audience, increase visibility on the platform, and foster a sense of community around your brand.

In order to improve your engagement, first, you need to create great Instagram content that inspires, motivates, and draws in your Instagram followers to interact with you.

Collaborate with Other Instagram Accounts

Working with an Instagram influencer can have a significant impact on your own Instagram follower count.

Collaborating with other Instagram accounts is a fantastic way to reach new audiences and increase visibility. From Instagram influencer partnerships to joint giveaways, content series, and community building, there are many ways to collaborate with other accounts. Choose partners that align with your brand values and target audience to ensure a successful collaboration.

Create High-Quality Instagram Content

High-quality content is essential for growing your Instagram account. Invest in professional photography equipment, invest time in editing, and choose themes that align with your brand. Consider using video content, such as the Instagram stories and Instagram reel features, to increase engagement and reach. Whether it's a product demonstration, behind-the-scenes look at your business, or a video tutorial, video content is an excellent way to connect with your audience and showcase your brand.

Learning content SEO is also essential to creating high-quality content for your Instagram posts. Using proper keyword research, it allows you to understand what words (and hashtags) your audience is using (to search), and to speak in a tone that your audience resonates with.

Utilize Instagram Features

Instagram offers many features that can help you grow your account, including Instagram Stories, Reels, IGTV, and the Explore page. Utilize these features to showcase your brand, reach new audiences, and engage with your existing followers. For example, you can use Instagram Stories to share daily updates and sneak peeks behind the scenes, or you can use Reels to create short, entertaining, and informative videos that showcase your brand and products.

Make sure you're researching Instagram insights for popular hashtags, and trending topics and find ways to incoporate those into your own content.

Instagram analytics are a great tool to help determine how your efforts are playing out in terms of real-world results.

Utilize Instagram Advertising

The instagram advertising platform can be an effective way to reach new audiences and drive growth for your business through paid advertisements.

But aside from the primary advertising tool on Instagram, there are several advertising options available including sponsored posts, influencer partnerships, targeted ads and even Instagram shopping (ideal for e-commerce products).

Influencer marketing, in particular, can be a very powerful advertising tool on the platform to help you grow your Instagram business account.

When creating an Instagram ad, it's important to define your goals, target audience, and budget. Utilize data analytics to track the success of your ads and make adjustments as needed.

Link Your Instagram to Your Website

Linking your Instagram account to your website (and vice versa) is a simple but effective way to increase visibility and drive traffic to your site. 

Customers will frequently look you up on a social media platform to see if you're active, what your followers or reviews say, etc. Likewise, people who visit your social media accounts or see your posts will often check your Instagram bio for a direct link to your business website.

By including a link to your website in your Instagram profile, you can make it easy to grow your Instagram business account. A direct business website link helps your followers learn more about your business, view your products, or make a purchase.

Make sure your website is optimized for mobile viewing and has a user-friendly design to ensure the best possible experience for your visitors.

Avoid the Shadow-ban

The shadow-ban is a common issue on Instagram, where an account is suddenly unable to reach its full audience. This can be detrimental if you are trying to grow your Instagram business account.

A shadow-ban can occur as a result of spammy behavior, such as using banned hashtags, posting irrelevant content, or using automated bots (approved automation tools are fine when used in combination with authentic human activity).

To avoid the shadow-ban on Instagram, it's important to ensure that your content is relevant and high-quality, and always follow Instagram's community guidelines.

If you suspect your account has been shadowbanned, take steps to correct the issue and reach out to Instagram for support. Sometimes (though, not every time) a shadowban can be reversed.

Recap: How to Grow Your Instagram Business Account

In conclusion, growing an Instagram business account requires a combination of strategy, creativity, and consistency. From defining your target audience to utilizing Instagram's features and advertising options, there are many ways to reach new audiences and increase visibility for your brand. By following these tips, you can ensure your Instagram account reaches its full potential and drives growth for your business.