people looking at a laptop screen comparing Etsy SEO tools with each other

Comparing Etsy SEO Tools For Better Product Visibility

It's not "if" you need an SEO tool, it's "which" SEO tool you need


Optimizing your Etsy listings is crucial for increasing visibility and driving sales in the competitive marketplace. To stand out among millions of products and other Etsy shops, you need to implement effective Etsy SEO strategies. This article aims to compare and evaluate different Etsy SEO tools available in the market, helping you, as a seller, to make informed decisions to enhance your shop's performance.

Etsy SEO Tools Overview

There is a wide range of Etsy SEO tools available to sellers, each offering unique features and functionalities. It is important to select the right tool that aligns with your individual needs and budget constraints.

Some popular Etsy SEO tools include eRank, Merch Titans, Keyword Tool Dominator, and Google Keyword Planner. These tools provide valuable insights and assistance in optimizing your Etsy listings for better visibility and sales.

Here's a breakdown of each tool:


eRank is a popular choice among Etsy sellers due to its affordable pricing and comprehensive features. It offers a powerful keyword explorer, allowing sellers to find relevant keywords that can improve their listings' search rankings. Additionally, eRank provides a listing grading feature, enabling sellers to assess and optimize their listings based on various factors. eRank also offers access to top products from different marketplaces, helping sellers gain inspiration and stay updated on popular trends.

Keyword Tool Dominator

Keyword Tool Dominator is a tool that offers keyword research and generation for various platforms, including Etsy. However, it is important to note that this tool has limited daily usage. Sellers should consider this limitation and compare it with other tools available in the market before making a decision.

Google Keyword Planner

Google Keyword Planner, although not specifically designed for Etsy, can still be relevant for Etsy SEO. By using this tool, sellers can gain insights into popular search terms and trends that can be incorporated into their Etsy listings. It is a valuable resource for conducting keyword research and optimizing listings for improved visibility.


Alura is a premium Etsy SEO tool that offers a range of features and capabilities. It provides a Chrome extension that assists in optimizing listings and finding relevant keywords. Additionally, Alura offers an email sender feature, allowing sellers to send automated emails to customers. This tool also includes a keyword finder to help sellers discover relevant keywords for their listings.

One of the key features of Alura is its ability to provide comprehensive competitor analysis. Sellers can gain insights into their competitors' strategies and identify opportunities for improvement. This information can be used to make data-driven decisions and stay ahead of the competition. Additionally, Alura offers a listing analyzer that evaluates the performance of listings and provides suggestions for optimization. By leveraging the features of Alura, sellers can enhance their shop's visibility and drive more sales.

Sale Samurai

Sale Samurai is known for its strong keyword research and generation capabilities. It provides valuable analytics and competitor insights, allowing sellers to identify profitable keywords and stay ahead of the competition. Sale Samurai also offers a Chrome extension for sorting data and monitoring competitors, making it a comprehensive tool for Etsy SEO.

Apart from keyword research, Sale Samurai also offers features such as product tracking and price monitoring. Sellers can track the performance of their products and make adjustments based on market trends. Additionally, the price monitoring feature allows sellers to stay competitive by adjusting prices accordingly. With its robust features and capabilities, Sale Samurai is a valuable tool for sellers looking to optimize their Etsy listings.

Learn more in our Sale Samurai review.


Marmalead is one of the original keyword research tools for Etsy sellers. While it has been widely used, some users have reported issues with accuracy and a lack of features. Sellers should consider these factors when evaluating Marmalead as an Etsy SEO tool.

Despite its limitations, Marmalead offers valuable features such as keyword suggestions and trend analysis. Sellers can discover relevant keywords and incorporate them into their listings to improve visibility. Additionally, the trend analysis feature allows sellers to identify popular trends and adjust their strategies accordingly. Marmalead can still be a useful tool for Etsy SEO, but sellers should carefully evaluate its features and consider other options available in the market.

Other Etsy SEO Tools

In addition to the aforementioned tools, there are several other options available in the market. Everbee, Crest, Makerwords, Printful's Keyword Scout, and Keysearch are among the tools that offer various features and limitations. Sellers should explore these tools and consider their specific requirements before making a decision.


KeySearch is more than just a keyword research tool; it's your partner in navigating Etsy's competitive marketplace. With it, you'll discover high-impact keywords tailored to your products, ensuring they stand out and attract more visitors.

KeySearch's competitive analysis opens up the secrets behind your competitors' success. Understand their strategies and refine your own SEO tactics to stay ahead. The platform's focus on long-tail keywords helps you target specific niches, drawing in a more engaged audience eager for your unique offerings.

Stay on top of your store's performance with KeySearch's rank tracking. Watch your product listings rise in Etsy's search results as you apply data-driven SEO enhancements. Extend your reach beyond Etsy with tools for YouTube SEO and local SEO, building your brand's authority and capturing a broader audience.

In short, KeySearch equips you with the tools for success: targeted keyword discovery, competitive insights, and continual performance tracking. Transform your Etsy store with optimized visibility, increased organic traffic, and higher sales, all through the power of effective SEO with KeySearch.


EverBee is a valuable tool for Etsy store owners, primarily focused on optimizing product selection and enhancing store performance.

Its key utility lies in its ability to identify high-demand, trending products, providing Etsy sellers with crucial insights into what items are likely to sell well. This feature, coupled with detailed revenue analytics, enables store owners to create products that are not only in demand but also have a high revenue potential.

By offering comprehensive product research and store analytics, EverBee saves time for Etsy store owners, allowing you to focus on creating and selling products that are more likely to be best-sellers, contributing significantly to the growth and sustainability of your Etsy businesses.


For Etsy store owners, Crest is a valuable asset that enhances your online shop's performance and visibility:

  1. Keyword Optimization & SEO: Crest provides real-time SEO tools, allowing you to edit and optimize your listing titles, tags, and descriptions. It includes a keyword tool to identify competitive keywords and improve listing visibility​.

  2. Video Content Generation: Quickly transform photos from your listings into videos with transition effects, an essential feature for engaging visual content crucial for modern e-commerce marketing​.

  3. Performance Tracking: Set and track performance goals with Crest's activity targets and forecast reports, allowing you to plan and adjust strategies effectively​.

  4. Centralized Shop Management: Manage all your data from one place, with support for up to three shops under a single subscription, making it easier to monitor and scale your business network​.

Crest streamlines these operations, aiming to save time, enhance shop visibility, and ultimately increase sales for Etsy sellers.


MakerWords is a potent keyword tool for Etsy and Amazon sellers, offering access to over 100 million keywords to amplify your store's visibility and sales. It simplifies SEO with real-time keyword optimization and insights into customer search trends, allowing you to connect effectively with your target audience. Leveraging advanced data science, MakerWords helps you identify new market opportunities, improve search placement, and outperform competitors. With this tool, expect to enhance your listing's visibility, drive more traffic, and increase sales, all while staying ahead in the competitive e-commerce landscape.

Printful's Keyword Scout

Printful's Keyword Scout is a relatively new, free SEO tool tailored to enhance your Etsy store's visibility and sales. It provides SEO tips, keyword suggestions specific to Etsy, and features to analyze and improve listings. This tool helps you find and use popular tags, optimize your products, or inspire new ideas.

As marketplaces like Etsy have unique SEO requirements, Keyword Scout simplifies the optimization process, making it easier to navigate and succeed in the competitive online marketplace. With this tool, expect to elevate your store's search presence and drive more targeted traffic and sales.

Factors to Consider For Etsy SEO Tools

When selecting an Etsy SEO tool, several factors should be considered.

  1. First, budget constraints play an important role in determining the suitability of a tool. Sellers should evaluate the pricing of different tools and choose one that aligns with their financial capabilities. Some tools offer free versions with limited features, while others require a monthly or annual subscription.

  2. Second, the specific features and functionalities required for individual needs should be evaluated. Different tools offer different capabilities, such as keyword research, competitor analysis, listing optimization, and trend analysis. Sellers should prioritize their requirements and choose a tool that provides the necessary features to achieve their goals.

  3. Lastly, it is essential to compare the pros and cons of different tools mentioned in this article to make an informed decision. Consider factors such as user reviews, customer support, ease of use, and data accuracy. By thoroughly evaluating these factors, sellers can choose an Etsy SEO tool that meets their specific needs and helps them optimize their listings for better visibility and sales.

Best Practices for Using Etsy SEO Tools

Using Etsy SEO tools effectively can significantly improve shop visibility and sales. Some best practices include:

  1. Conducting regular keyword research to stay up-to-date with market trends.

  2. Sellers should optimize their titles, tags, and descriptions with relevant keywords to improve visibility.

  3. Monitoring and analyzing listings' performance can provide valuable insights for making data-driven decisions.

  4. It is also important to keep track of competitors and their strategies. By analyzing competitors' listings and keywords, sellers can identify opportunities for improvement and stay ahead of the competition.

Concluding Thoughts on Etsy SEO

In conclusion, choosing the right Etsy SEO tool can be the difference between a fledgling or booming Etsy shop that's increasingly visible and seeing consistent sales.

The wide range of options available in the market can be overwhelming, but carefully evaluating the features listed above, as well as the limitations of each tool, can help you make an intelligent, well-informed decision about which tool is best for your specific store. Regardless of which one you choose, using at least one is better than using none at all.

By implementing effective SEO strategies and utilizing the right tools, sellers can enhance their shop's performance and thrive in the competitive Etsy marketplace.