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Etsy, a leading online marketplace for handmade and vintage items, has recently introduced a new program, the Etsy Share & Save. This initiative is a game-changer for Etsy sellers, designed to help them expand their reach, grow their business, and save on fees. Let's dive into the key aspects of this program and how it benefits Etsy shop owners.
What is Etsy Share & Save?
Etsy Share & Save is a novel program that rewards sellers for driving sales to their Etsy shop through unique trackable links. When a buyer makes a purchase through these links, the seller receives a significant saving on their Etsy bill. This initiative aligns with Etsy's commitment to supporting shop growth and empowering sellers to increase their sales through personal marketing efforts.
Key Features of the Program
Reward for Driving Sales: Sellers receive a 4% discount on the order total off their Etsy bill for sales made through their unique links.
Various Shareable Links: Sellers can share links to their shop, specific listings, promo codes, rave reviews, and shop sections.
Wide Range of Sharing Platforms: Links can be distributed on social media, personal websites, texts, and through email marketing.
Eligibility and Duration: Sales are eligible for the program if the purchase is made within 30 days of clicking the link. The links themselves never expire.
How to Join and Use Etsy Share & Save
Easy and Free Joining Process: Any Etsy shop owner can join the program for free with just one click in the Shop Manager.
Unique Link Generation: Sellers can generate unique links through their Shop Manager or the Etsy Seller App.
Instant Refunds: Savings are applied immediately after a qualifying order is placed and can be tracked in the seller's Etsy Stats.
No Impact on Search Ranking: Participation in the program does not affect a shop's ranking in Etsy's search results. Currently, the only ways to boost your listings in search results on Etsy are to advertise via the Etsy ads program or optimize your listings with an Etsy SEO tool.
Compatibility with Other Programs: The last click before purchase determines eligibility; orders from Offsite Ads are not eligible.
Optional Participation: Sellers have the option to opt out of the program at any time.
Etsy's Share & Save program represents a significant step in empowering sellers to take an active role in marketing their products. By rewarding sellers for their promotional efforts, Etsy is helping reduce operational costs and encouraging shop owners to engage more with their audience outside the platform.
This initiative is a testament to Etsy's ongoing commitment to supporting the growth and success of its vibrant community of sellers.